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WHAT
Natural Numbers is a series of short films that combines science, photography and creative graphics to explain the value of the natural capital of Mexico and the conflicts of its exploitation in a visually attractive format
WHO
The creators of Natural Numbers share a passion for communicating science to a broader audience using the power of visual imagery
EXEQUIEL EZCURRA
Former director of the Biodiversity Research Center of the San Diego Museum of Natural History, played a pivotal role in securing the World Heritage designation for the Gulf of California, having been active in conservation initiatives in Baja California over the last 25 years. As one of Latin America’s top ecologists, Dr. Ezcurra was director of Mexico’s National Institute of Ecology, developing the first environmental impact assessments in Mexico. Dr. Ezcurra currently works for the University of California Riverside as Director for the Institute for Mexico and the United States and Professor of Ecology specializing in conservation science, the ecology and biogeography of coastal deserts, land-ocean interactions and their impact on both marine and terrestrial environments, the application of mathematical modeling in ecology and conservation, and the management of natural resources in areas under traditional use.
OCTAVIO ABURTO
Has photographed marine ecosystems in Mexican coastal waters since 1994 and he is a Senior Fellow of the International League of Conservation Photographers. He obtained his Marine Biology degree from the Universidad Autónoma de Baja California Sur in 1995, and was a professor at the same University from 1997 to 2003. Octavio earned his PhD at the Center of Marine Biodiversity and Conservation at the Scripps Institution of Oceanography where he is now an Assistant Professor. Currently, he leads a research group composed of undergraduate and graduate students that investigates the importance of mangroves for the regional fisheries. He also is part of a regional project that deals with the conservation of marine top predators and spawning aggregations. Additionally, he leads a program that creates photo identification of large marine predators inside Mexican Marine Protected Areas.
JAIME ROJO
Combines his passion for wild nature, his storytelling skills and his training in environmental sciences to elaborate visual projects that help engage the public in conservation issues. He was born and raised in Spain and in 2004 he moved to Mexico to work with different environmental organizations. Since then he has coordinated conservation initiatives such as the San Pedro Mezquital campaign to protect the last free-flowing river in the Western Sierra Madre or The Natural Numbers, an on-line series that questions our use of the natural capital of our planet. He is a Senior Fellow of the International League of Conservation Photographers, a Trustee of The WILD Foundation and a recipient of the Philipp Hyde Award by the North American Nature Photography Association.
©2014 Natural Numbers. Designed by Setentayocho.
EXEQUIEL EZCURRA
OCTAVIO ABURTO
JAIME ROJO
WHY
Powerful and clear communication materials that summarize this information are needed to transform a simple viewer in responsible citizens
An engaged citizenship is the first and most important step for a change in the environmental policies
Science produces a lot of information on the value of ecosystem services that, because of its complexity, never reaches beyond the specialists and it is rarely taken into account in the policy making process or the consumer decisions
HOW
From the script writing to the fieldwork, every chapter of Natural Numbers is produced from the scratch in order to tell the story in a compelling way
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